Augmented Journalism

The Dutch military approach, where victory was the only goal, was sustained for seven ugly World Cup matches. Understanding that this method was needed to reach the finals of the tournament, Dutch soccer fans were hopeful that their national team would eventually start playing the real football again. In vain.

In the end the Dutch team became the metaphor for a pale tournament, with hardly any highlights. Hope was cherished for over a month, but it didn’t last after all – justice was done by Spanish goal getter Iniesta and what was left was one big pool of disappointment.

Dutch newspapers this morning don’t focus on the ugly game that was played by their national team, nor on the un-Dutch approach (at moments the fans thought they were watching German, Italian or Argentine players instead), but only on the disappointing grand finale.  There even is some anger against the English referee, although this man obviously could have given the Dutch one or two extra red cards. And of course there is pride. “We fought like lions”, De Telegraaf writes.

In the mean time, the rest of the world (including the non-Spanish part of it) concludes that it would have been much better if the Dutch wouldn’t have reached the finals at all. That won’t stop the Dutch authorities – and fans – from giving their heroes a warm welcome when the return home. An “almost victory”-tour in the canals of Amsterdam will be held on Tuesday, next to a bunch of other celebrations.

1988, the national Dutch soccer team celebrates their European title in the canals of Amsterdam. (C) NOS

Not only in case of a Dutch victory in tonight’s Soccer World Cup Final, the city of Amsterdam is preparing “strong crowd management” for the next couple of days. “When we will become world champions, or even when we lose after a heroic battle, we consider asking non-residents to stay away from the city”, a spokesperson told city newspaper Het Parool.

Amsterdam expects at least 1.5 million visitors in case of a victory. Measures like closing highways or not allowing trains to travel to Central Station will be discussed on Monday morning. Buses and trams will be free of charge, but won’t ride in the city centre. Official celebrations are planned for Tuesday afternoon. In the World Cup scenario a canal tour will be the highlight of the celebrations. The 30+ generation has strong memories of the national team’s canal tour after winning the European Cup in 1988.

The city has already advised car owners not to park their vehicles alongside the canals in any case for the next days. Inhabitants of floating “housboats”, which are found in almost every Amsterdam canal, have already been working on reinforcement of their property. In 1988, many of them were severely damaged by the fans who climbed on every one of them, just to get a glimpse of the national players. “Chances are high that the fans again will use anything, including cars and houseboats, as a platform”, the spokesperson said.

Some smaller bridges will be closed in order to prevent their collapse should the crowds swarm over them. Starting Monday morning, the same “strong crowd management”-measures will be taken as on Queen’s Day. Which means that not only security guards but also speakers and information panels will lead the crowds into the right directions.

UPDATE: Hours before the beginning of the World Cup Final (and even days before an eventual celebration), the mayor of Amsterdam has declared his city “full”. He strongly calls upon all non-residents not to come to Amsterdam anymore today.

Things are getting more orange every day in the Netherlands. Look at this “typical World Cup front yard”. The Dutch seem to be pretty confident about their chances at winning the world cup finals next sunday.

If the Netherlands wins the World Cup, I will give a BJ to all my followers.

Dutch Porn star Bobbi Eden has promised all her followers oral sex in the case of a Dutch victory in the World Cup 2010. The moment she did this, last tuesday, Bobbi had less than 5,000 followers. Now, two days later, she has 65,000.

Fortunately, Bobbi is not alone. In completing this tiresome  job, she has assured herself of the help of colleagues Vicky Vette, Hybrid and Miss Gabby Quinteros.

UPDATE: we’re one day further and Bobbi has almost welcomed her 100,000th follower. She is still determined to finish her job and has promised to come up with more detailed information on monday.

UPDATE2: The morning of the finals, Bobbi tells her 109,030 followers that “things have gone a little bit out of hand”, but that #teamBJ will do as promised.

Telegraaf, Holland's leading newspaper, proud supporter of the national team

The country has turned orange.

Millions of fans have been celebrating all night.

The day after, orange is still the leading color on the streets.

In the offices, casual friday seems to have turned into orange wednesday.

Hardly a single word in today’s newspapers about the difficult discussions that should lead to a new cabinet.

Any non-orange conversation is rare today.

Morning meetings have been canceled because of lack of participants.

Productivity seems to have reached an all time low.

My colleague Jaap at the office

What will The Netherlands look like if sundays’s finals will be won?

Celebrations all over the country after the Dutch soccer team beat Uruguay for the world cup in South Africa. With this sixth consecutive victory during the championships, the Dutch have reached the finals. Next sunday they will play against the winner of Germany – Spain.

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The so called “sober” Dutch seem to have massively left their homes to shout their Hup Holland Hup slogans in millions of variations. The cities look mediterranean with tens of thousands of people outside. In some cities, like The Hague and Rotterdam, police have cleared certain areas in an attempt to keep them safe.

Immediately after the match thousands of people have tried to book a flight to South Africa in an attempt to watch the finals. KLM has decided to charter at least four extra planes.

Le Grand Départ, the official start of the Tour de France, is said to bring Rotterdam more than $30 million. And although nobody exactly knows how and where that kind of money will benefit the city, Rotterdam celebrates the event in every possible way.

Official Tour de France merchandise, sold by official French salesmen. Will it benefit Rotterdam?

Today, the day of the prologue, and tomorrow, when the official first stage is on the programme, are of course the heart of the activities. Hundreds of thousands of spectators surround the streets where the cyclists pass by. The first of them were already there a day before the first rider would hit the streets – wanting to be certain of the best spots on the track.

Most of them will also visit one or two of the supporting activities. The choice is not easy, with an official programme containing tens of different events, from cycling theater to continuous concerts, and – obviously – cycling races for the fans that want to find out the “real pro experience”.

(It is, by the way, a small wonder that Rotterdam gets all this attention from the Dutch audience, as the whole country is still recovering from the sensation of yesterday’s victory of the national soccer team against the world’s number one Brazil. We all drank a glass or two…)

The city of Rotterdam is covered by gigantic quotes from famous cyclists. Like this one from Lance Armstrong.

Anti- Semitic incidents in Germany and the Netherlands have brought up different solutions. Some well known, some much more creative.

The German police last saturday chose not to act at all against a group of Muslim youngsters, afraid that any action on their behalf would only cause more violence. During an outdoor performance of a Jewish dance company in the city of Hannover, the Muslims had thrown a rain of stones on the group, shouting “Juden raus“.

The performance was immediately aborted and a day later two teenagers were arrested. They were part of a group of Libanese, Iranian en Palestinian Germans. According to the police, the violence is strongly related to the tensions in the middle East, especially between Israel and its neighbouring countries.

On several occasions, German Muslims  have used the very same anti-Semitic slogans the country remembers from the 1930’s. German politicians have expressed their concern, but no new solutions have been brought up.

That’s different in the small neighbour country the Netherlands, where the same kind of problems have arisen recently. To cope with them, Dutch parliament has asked for the deployment of nothing less than decoy Jews.

The rather unorthodox measure was asked for after a hidden-camera video showing Jews being harassed on the street in a Moroccan neighborhood of Amsterdam, had been broadcasted on public television. Undercover police officers wearing yarmulkes would have to provoke hate crimes against Jews.

Although discussion is still going on whether this would really help solving the problem, it is not the first time this kind of measure is considered in the Netherlands. Not long ago ago decoy gays were used to take care of violence against homosexuals.

Sylvie van der Vaart in Bavaria's Dutch Dress

Dutch brewer Bavaria immediately quit its latest campaign, after running into big trouble with the South African authorities. The campaign featured an orange dress that women were supposed to wear to support the Dutch soccer team.

During the first Dutch World Cup match against Denmark, Bavaria arranged for a group of pretty orange girls to cheer for the Dutch team in the Johannesburg soccer stadium. The international soccer federation FIFA – heavily sponsored by Budweiser – wasn’t pleased though. It convinced the local authorities to arrest 36 Dutch Dress-girls, two of whom will be brought to court next Tuesday.

Bavaria got what it wanted, especially after the Dutch Ministry of Foreign Affairs officially complained about the arrests to the South African government. Of course Bavaria CEO Peer Swinkels has appologized to the girls, but at the same time he will be thrilled by all the attention his brand is getting out of this cheap little Dutch dress. His World Cup merchandise not only turned out to be the best in the field. What’s more important is that with it he has beaten all his other Dutch competitors in the fierce World Cup battle for the beer drinker. Moreover, the campaign has gotten so much attention abroad, (from Indonesia to Kansas City, from Sydney to Milan, even in Germany and everywhere else) that the world is right at Swinkels’s feet.

Football is war, as an old Dutch saying goes. But marketing is one big ambush, we know now. And the Bavaria Babes – in the cheapest campaign ever – have beaten the world.

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